How to Make a Podcast Trailer
Updated October 2026
A trailer is a short, clear promise of the show. Pick the best moments, write a line that hooks the listener, and mix the clips with the narration at a loudness that matches the show.
The short version
- Pick two or three of the strongest moments from the show.
- Write a short narration that hooks the listener in the first seconds.
- Mix the clips with the narration, and duck the music under the voice.
- Match the loudness to the show, so the trailer does not jolt the listener.
Pick the moments
Choose two or three clips that make someone want the episode: a surprising line, a laugh, a clear point. Clean them first, so they sit well together.
Write the hook
Write a short line that tells the listener what they will get. The first few seconds decide whether they keep listening.
Mix
Lay the narration and clips on one timeline. Duck any music under the voice, and keep the transitions short. The ducking how-to has the steps.
Match the loudness
Set the trailer to the same loudness as the show, so it does not jump when a listener moves from one to the other.
Mix the trailer, match the show
Tunedzy mixes the clips and narration, ducks the music, and sets the trailer to the loudness of the show.
Free tools for this
Frequently asked questions
How long should a trailer be?
Short. A minute or two is common; shorter is often better.
Do I need music?
Not always. Music under the narration works if it suits the show.
Should it be louder than the show?
No. Match the show, so it does not jolt listeners.
Keep going
How to Make a Podcast Intro and Outro
How to Duck Music Under a VoiceoverLoudness for YouTube, Podcasts and SpotifyAll guides and comparisons · Tunedzy Go on your phone · Pricing