Many people who listen to older recordings notice that they sound more open and dynamic than some newer ones. That difference has a name. The loudness war describes a long period in which mastering engineers pushed records louder and louder, often by squeezing out the quiet parts to lift the average level.
Why it started
When listeners compared songs one after another on the radio or on a CD player, the louder one often seemed better. Louder songs jumped out, and labels and broadcasters rewarded them. Heavy compression and limiting were the easiest way to raise the average level, so the trend spread across genres.
What it cost
Squashed masters lose dynamic range, so the drums hit less, the vocals feel less alive and the listener gets tired. Clipping and distortion became common, because the loudest peaks were pushed past what the format could handle cleanly. Many people still describe the result as fatiguing.
What streaming changed
Streaming platforms adjust playback loudness, which removes much of the reward for being the loudest. A very loud master can be turned down, so its extra level no longer makes it sound better. This has encouraged mixes with more dynamic range, though the habit of heavy limiting has not disappeared.
What it means for your own mixes
Choose your loudness on purpose, rather than pushing for the highest number. A target that suits your content, with peaks kept below full scale, gives a clean result that survives playback adjustment. The loudness guide explains how to pick a target for each platform.
Limits
Loud, dense music is a valid style, and some genres are meant to be heavily compressed. The point is not that loud is bad, but that loudness should be a choice you can justify, rather than a race you lose by default.
Try it free: LUFS Meter
Integrated LUFS, true peak and streaming targets. Runs in your browser, nothing is uploaded.
Frequently asked questions
Is the loudness war over?
Not entirely. Streaming has reduced its reward, but heavy limiting is still common in some genres.
Does streaming make loud masters quieter?
In playback, very loud masters are often turned down by normalization.
Should I make my mix as loud as possible?
No. A clean mix at a sensible target usually sounds better after playback adjustment.
What is the opposite of a squashed master?
A master with more dynamic range, where the quiet and loud parts keep their contrast.
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